Market Maker

Stop Thinking Like a Freelancer

Most people approach business backward. They try to find a client first, convince them to pay, and then scramble to deliver. That’s freelancer thinking. And if you’re reading this, I’m guessing you’re not trying to stay small forever.

Operators — the people who actually know how to scale — play a different game. They don’t pick a side first. They don’t wait for permission. They don’t let fear dictate their moves.

Here’s the play: you run two campaigns simultaneously. One to the people who have the thing. One to the people who need the thing. That’s it. Whoever bites first becomes your leverage.

The Connector Playbook

Imagine this scenario: there’s a restaurant that needs influencers to post content and bring in foot traffic. And there’s an influencer, tired of working for free, who’s looking for paid brand deals. Neither of them knows the other exists — and neither of them knows you exist yet.

You send two campaigns. One to the restaurants, one to the influencers.

• The restaurant replies Tuesday: “We need influencers to promote our new menu.”
• Cool. Now you pitch the influencer: “I’ve got a restaurant ready to pay you for a feature.”
• The influencer replies Wednesday: “I’m in.”

You just created a deal out of thin air. No 10 years of branding experience. No marketing degree. No fancy case studies. Just eyes and initiative.

This is the Connector OS — the system for owning the middle. And it doesn’t care about the biggest lie society tells us: that you need permission to make money.

Permission Is a Myth

Let’s talk about that lie for a second. The script society runs on — go to school, get a degree, work 40 years, retire, die — is enforced by invisible rules. Rules that convince you you’re not qualified until someone above you decides you’re ready.

But here’s the truth: that voice in your head telling you to wait your turn? It’s not even yours. It’s your parents’, your teacher’s, your boss’s. It’s fear, disguised as logic.

And fear is fine — it’s healthy. But it’s not allowed to rule you.

The Identity Shift

When you step into the Connector role, everything changes. You’re no longer a service provider begging for business. You’re not even an agency pitching outcomes. You’re a market maker.

Here’s the shift:

• You don’t promise results you can’t control.
• You don’t ask people to trust you blindly.
• You offer access. You’re the bridge, the shortcut, the person who makes the connection happen.

And when you ask for an access fee, your brain might panic. “Who am I to charge for this?”

Here’s who you are: the person willing to start two conversations, carry the uncertainty, and take the risk. That’s real value. And it prints money.

The Math

Let’s break it down into numbers.

You start with one market. 20 messages to Side A. 20 messages to Side B. You close one deal in your first month: $2,000 access fee + 10% backend. Not life-changing money, but proof you can do it.

Month two: two deals. That’s $4,000 + backend stacking from month one.
Month three: three deals. $6,000 + referrals because both sides now know who you are.

By month six, you’re running four deals a month, making $8,000 in access fees alone — not counting the backend stacking from every previous deal.

It compounds. Deals you closed months ago keep paying you. You didn’t work for that money; it just shows up.

Now you hire one operator. Train them on your boring, repeatable system (takes about a week). They run one market for you, freeing you up to open a third.

Three markets. Two you operate. One your operator handles. You’re at $40,000 or $45,000 a month.

Hire a second operator. Same system, same training. Now you’ve got four lanes running. You’re barely on calls anymore because your operators are running the system. You’re at $60,000 or $70,000 a month.

By this point, people start coming to you. They already know you’re the person controlling access in the market. They’re pitching you.

Access fees triple. $8,000 turns into $15,000. Why? Basic economics: demand goes up, supply stays constant, price increases.

The Roadmap to $100K

Here’s the roadmap:

1. Pick a market.
2. Open two lists: Side A (who has the thing) and Side B (who needs the thing).
3. Send 40 messages tonight. 20 to each side.

Signal. Match. Syndicate. Route. Print.

Follow the formula. One deal becomes two. Two become four. You scale up, hire a few operators, and own the middle.

By month six, you’re running six markets, overseeing three operators, and pulling in $100,000 a month. No office. No VC. No bloated team. Just a boring, repeatable system and the leverage that comes from controlling access.

Your First Step

This all starts tonight. Not tomorrow. Not next week. Tonight.

Send those 40 messages. Start two conversations. Get paid for the introduction.

Because here’s the thing: the old version of you — the one who needed permission — is already gone. You’re still here, reading this, because you’re ready.

So prove it. Take action tonight. I believe in you.